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Established in 2017 by team principal Jeff Alden, Matrix Motorsport has embraced the highly competitive area of national saloon car racing. Following a full season in the Renault UK Clio Cup in 2018, when the team made its mark with a four-car entry, Matrix Motorsport turned its attentions to the Volkswagen Racing Cup for the next three seasons, finishing runners-up in the championship in 2021.


In 2022, attentions turned to the highly competitive Milltek Sport Civic Cup, where a string of top 10 finishes and pole postions provided the incentive to return to the championship for a full-season assualt in 2023 and step further up the saloon car racing latter with two outings in the high-profile TCR UK Series. 

And, if all goes according to plan, further outings may take place in the TIme Attack and Racing Hondas Championships.




Motorsport CV


D.O.B: 18/05/1968

Hometown: London

Occupation: Company director and consultant

1984 – 1990: National Open and Long Track Karting Championships

2013 – 2017: UK Time Attack Championship: 2nd in class 2016 & 2017

2016 – 2017: Hyundai Coupé Cup

2018: Renault UK Clio Cup

2019: Volkswagen Racing Cup

2020: Volkswagen Racing Cup

2021: Volkswagen Racing Cup

2022: Milltek Sport Civic Cup


With an in-built passion for motorsport, Jeff started karting when he was 15 and continued to compete until his early 20s, when he stopped racing having started a family and as he began to map out a successful business career. Jeff went on to become a key member of a management team that created a multi-million pound business in the Facilities Management sector and, having reached Director level, he found himself in a position to start racing again.


Jeff gained considerable experience and success in the Hyundai Coupé Cup and UK Time Attack Championship before he set up his own team Matrix Motorsport in 2018 to compete in the Renault UK Clio Cup. Since then, he has gone on to compete in the VW Racing Cup and in recent years, the Milltek Sport Civic Cup, one of the most competitive race championships in the UK. 


Jeff accepts he may not be an ‘up-and-coming’ driver himself, but is realising an ambition that he has harboured since his teens. In keeping with everything he does, Jeff’s primary goal is to achieve success not only for himself, but for the team of people around him.

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