Matrix Motorsport was founded in September 2017 by team principal Jeff Alden. Following a full season in the Renault UK Clio Cup in 2018, when the team made its mark with a four-car entry, Matrix Motorsport now turns its attentions to the Maximum Networks Volkswagen Racing Cup.
Personal status: Married with one daughter and one son
Occupation: Company director and consultant
1984 – 1990: National Open and Long Track Karting Championships
2013 – 2017: UK Time Attack Championship: 2nd in class 2016 & 2017
2016 – 2017: Hyundai Coupé Cup
2018: Renault UK Clio Cup
2019: Volkswagen Racing Cup
2020: Volkswagen Racing Cup
With an in-built passion for motorsport, Jeff started karting when he was 15 and continued to compete until his early 20s, when he stopped racing having started a family and as he began to map out a successful business career. Jeff went on to become a key member of a management team that created a multi-million pound business in the Facilities Management sector and, having reached Director level, he found himself in a position to start racing again.
Jeff gained considerable experience and success in the Hyundai Coupé Cup and UK Time Attack Championship before he set up his own team Matrix Motorsport in 2018 to compete in the Renault UK Clio Cup.
Having just turned 50, Jeff accepts he may not be an ‘up-and-coming’ driver himself, but he is realising an ambition that he has harboured since his teens. Like everything he does, Jeff’s primary goal is to achieve success not only for himself, but also for the team of people around him.